The Needs and Wants Hierarchy is an amended form of Abraham Maslow’s (1943) motivational needs hierarchy described by Douglas T. Kenrick and colleagues to which this author has added the process of Psychological (Type II) Homeostasis and made other amendments. The theory of motivation is a fundamental building block of the entire GTB. It describes how theContinue reading “The General Theory of Behaviour III: Restructured Hierarchy of Needs and Wants”
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